The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
S. Douglas and S. Craig , International Marketing Research ( Englewood Cliffs , N.J . ... This section is based partly on an unpublished study by Edith Phillips , “ Applications of Various Market Research Methods in the Industrial ...
Beneficios a través del marketing estratégico: las claves del éxito en el nuevo entorno competitivo de los negocios
Singh , J. , R. Howell , and G. Rhoads ( 1990 ) , “ Adaptive Designs for Likert - Type Data : An Approach for Improving Marketing Surveys , ” Journal of Marketing Research , 27 ( August ) , 304-321 .
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques.
This book gives students the practical foundation they will need to become successful business marketers.
Business Marketing
Industrial Marketing
Business Market Management (B2B): Understanding, Creating, and Delivering Value