Dictionary of Marketing
- ISBN-10
- 1408152088
- ISBN-13
- 9781408152089
- Category
- Marketing
- Pages
- 301
- Language
- English
- Published
- 2011
- Publisher
- A&C Black
- Authors
- Peter Hodgson Collin, A.. Ivanovic
Description
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
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