The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Market Leader: Intermediate Business English. Course book
The major business English course for tomorrow's business leaders. Incorporating material from the Financial Times(c), it bring business right into the classroom.
The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand.
The third edition has been completely updated to reflect this fast-changing world.
Test and Assessment CD-ROM Full teaching notes Photocopiable Grammar, Communicative, Vocabulary, and Song activities Photocopiable Revision activities Extra Support, Extra Challenge, and Extra Ideas for every lesson
The Cambridge Core IGCSE® English as a Second Language series helps Core level students perform to the best of their ability.
NEW TO THIS EDITION While retaining the core structure of the second edition, this third edition includes: "- ""a more up-to-date account of communication theory;" "- ""more extensive coverage of exhibitions and trade fairs;" "- ""a ...
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.
“The Social Network meets Hammer of the Gods” in this story of a 1990s web titan who made a fortune and lost it all—and what happened afterward (The Independent).
In this book, a team of international experts cover the entire recorded history of the English language, outlining its development over fifteen centuries.