Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
- ISBN-10
- 1409420914
- ISBN-13
- 9781409420910
- Category
- Business & Economics
- Pages
- 352
- Language
- English
- Published
- 2012
- Publisher
- Ashgate Publishing, Ltd.
- Authors
- Marianna Sigala, Evangelos Christou, Ulrike Gretzel
Description
Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
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Other editions
-
- 2016-04-01
- 338 pages
- Ebook
- Routledge
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