The Four Steps to the Epiphany: Successful Strategies for Products that Win

Name: The Four Steps to the Epiphany: Successful Strategies for Products that Win
Rating: 4.5 (10 reviews)

ISBN-10: 1411601726
ISBN-13: 9781411601727
Series: The Four Steps to the Epiphany
Pages: 245
Language: English
Published: 2003-08
Publisher: Lulu.com
Author: Steven Blank

Description

Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.