International Business: Theory and Practice

International Business: Theory and Practice
ISBN-10
1412903491
ISBN-13
9781412903493
Series
International Business
Category
Business & Economics
Pages
632
Language
English
Published
2011-04-06
Publisher
SAGE Publications
Authors
Ehud Menipaz, Amit Menipaz

Description

This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.

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