This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.
More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave ...
The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases.
This sixth volume in the Academy of International Buiness Series presents leading-edge research on contemporary themes in international business.
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This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets.
Porter believes that successful international trade These firms may make horizontal investments , pro- comes from the interaction of four country- and ducing the same goods abroad as they do at home , firm - specific elements : or they ...
The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you.
Taking neither an economic approach nor a purely managerial approach to its subject matter, this work offers students an integrated resource on the subject of international business.
... Contemporary and Data Driven Approaches (1st ed.). Routledge. Hagerty, J. (2015). Harley-Davidson's Hurdle: Attracting Young Motorcycle Riders. Wall Street Journal. [online]. Available at www.wsj.com/articles/canharley-davidson ...
The focus of this book is on those factors which make international business – that is, commercial transactions which take place across borders or enterprises that operate across borders – distinctive from transactions that occur ...