Handbook of Public Relations

Handbook of Public Relations
ISBN-10
1412909546
ISBN-13
9781412909549
Category
Business & Economics
Pages
816
Language
English
Published
2004-07-08
Publisher
SAGE
Authors
Robert L. Heath, Robert Lawrence Heath, Gabriel M. Vasquez

Description

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

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