The Handbook of Marketing Research: Uses, Misuses, and Future Advances
- ISBN-10
- 141290997X
- ISBN-13
- 9781412909976
- Category
- Business & Economics
- Pages
- 705
- Language
- English
- Published
- 2006-06-23
- Publisher
- SAGE
- Authors
- Rajiv Grover, Marco Vriens
Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
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Other editions
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- 2006-06-23
- 720 pages
- Ebook
- SAGE Publications
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