Advertising: A Cultural Economy

Advertising: A Cultural Economy
ISBN-10
1412932890
ISBN-13
9781412932899
Series
Advertising
Category
Business & Economics
Pages
224
Language
English
Published
2004-01-30
Publisher
SAGE
Author
Liz McFall

Description

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Scientific Advertising
    Scientific Advertising

    Scientific Advertising

  • Ogilvy on Advertising
    Ogilvy on Advertising
    By David Ogilvy

    " Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...

  • Breakthrough Advertising
    Breakthrough Advertising
    By Eugene Schwartz

    Breakthrough Advertising

  • Advertising: Concept and Copy (Third Edition)
    Advertising: Concept and Copy (Third Edition)
    By George Felton

    'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

  • Strategic Advertising Management
    Strategic Advertising Management
    By Richard Rosenbaum-Elliott

    J. Hofmeyr and B. Rice, Commitment-Led Marketing (Chicester: Wiley, 2000) An interesting way of looking at positioning to appeal to potentially available consumers. J. Rossiter, 'Branding Explained: Defining and Measuring Brand ...

  • Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
    Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
    By Robert Heath

    Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. We have a love-hate relationship with advertising.

  • Made You Look: How Advertising Works and Why You Should Know
    Made You Look: How Advertising Works and Why You Should Know
    By Michelle Lamoreaux, Shari Graydon

    Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.

  • M: Advertising
    M: Advertising
    By Michael F. Weigold, William Arens

    M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency.

  • Global Marketing and Advertising: Understanding Cultural Paradoxes
    Global Marketing and Advertising: Understanding Cultural Paradoxes
    By Marieke K. de Mooij

    The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

  • LEMON. HOW THE ADVERTISING BRAIN TURNED SOUR.
    By ORLANDO. WOOD

    How has this happended? And is there anything we can do about it? In this challenging book, Orlando Wood argues that a golden age for advertising technology has been far from a golden age for advertising creativity.