Organizational Rhetoric: Situations and Strategies
- ISBN-10
- 1412956692
- ISBN-13
- 9781412956697
- Series
- Organizational Rhetoric
- Category
- Language Arts & Disciplines
- Pages
- 267
- Language
- English
- Published
- 2009-10-22
- Publisher
- SAGE
- Authors
- Mary F. Hoffman, Debra J. Ford
Description
Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Get the book
Other editions
Similar books
-
Verbs: Aspect and Causal Structure
By William CroftA fourth type of phasal analysis is offered by Timberlake (1985). Timberlake assumes an interval temporal semantics like Woisetschlaeger, and focuses on ...
-
Linguistic Semantics
By William FrawleyIn some languages, this elemental opposition surfaces directly, asin the Austronesian (Chamorro: Chung and Timberlake 1985; Bikol: Givón 1984) and certain ...
-
Communication Law
By Dominic G Caristi, William R Davie, Michael CavanaughJustin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...
-
Communication Law: Practical Applications in the Digital Age
By William R Davie, Dom CaristiJustin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...
-
The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
By Joan Bybee, Revere Perkins, William Pagliuca... 70, 85,171,231 Thomson, Greg, xix Thomson, R. W, 231, 233 Timberlake, Alan, ... J. M., 225, 235 van Putte, E., 286, 294 Vermant, S., 61,62 Vincent, N., ...
-
The Routledge Dictionary of Pronunciation for Current English
By Clive Upton, William A. Kretzschmar, Jr.... 'timbol, –Z timber BR 'timble(r), -oz, -(e)rin, -od AM 'timblor, -orz, -(e)rin, ... -s Timberlake BR 'timboleik AM 'timbor,eik timberland BR 'timbaland, ...
-
Cross-Cultural and Intercultural Communication
By William B. Gudykunst... 237 St. George , R. , 38 Stilling , E. , 251 Stonequist , E. , 247 Stopka ... R. , 149 Tidwell , R. , 227 , 230 Timberlake , M. F. , 266 Ting - Toomey ...
-
The Story Within: New Insights and Inspiration for Writers
By Laura Oliver, M.F.A.... line on Deck D. A baby squeals in the background cacophony ofthe airport. ... spirit in terms of matter, matter in terms ofspirit,” Robert Frost said.
-
Maintaining Long-Distance and Cross-Residential Relationships
By Laura Stafford... 30, 31, 32, 34 Durand, D., 49 Dwyer, J. W., 78 E Egan, J., 93 Eisenberg, ... 102 Floyd, K., 85, 89, 91 Forsyth, C. J., 41, 42, 48, 5.1 Frost-Knappman, ...
-
Emergent Literacy: Lessons for Success
By Sonia Q. Cabell, Laura M. Justice, Joan KaderavekJournal of Psycholinguistic Research, 4, 331–342. Freedman, D. (2007). Scribble. New York: Knopf Books for Young Readers. Frost, J. (2001).