Media Effects
- ISBN-10
- 1412964695
- ISBN-13
- 9781412964692
- Series
- Media Effects
- Category
- Language Arts & Disciplines
- Pages
- 377
- Language
- English
- Published
- 2012-01-03
- Publisher
- SAGE
- Author
- W. James Potter
Description
Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.
Get the book
Other editions
Similar books
-
Media Effects: Advances in Theory and Research
By Dolf Zillmann, Jennings BryantMedia Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
-
Media Effects and Society
By Elizabeth M. Perse, Jennifer LambeBryant, J., & Brown, D. (1989). Uses of pornography. In D. Zillmann & J. Bryant (Eds.), Pornography: Research advances & policy considerations (pp. 25–55). Hillsdale, NJ: Lawrence Erlbaum Associates. Bryant, J., Fondren, W., & Bryant, ...
-
Perspectives on Media Effects
By Dolf Zillmann, Jennings BryantThe social, cultural, and psychological impacts of mass media communication are explored in this volume by top media effects researchers.
-
The SAGE Handbook of Media Processes and Effects
By Mary Beth Oliver, Robin L. NabiThe study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts.
-
Mass Media Effects Research: Advances Through Meta-analysis
By Raymond W. PreissPublisher description
-
Mass Media Effects
By Richard M. Perloff, Leo W. JeffresThis comprehensive text examines the broad issues of media effects; the specific domains where media impact has generated the most study; & it focuses on long-term issues & systems approaches.
-
Media Effects and Beyond: Culture, Socialization and Lifestyles
By Karl Erik RosengrenWritten at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as ...
-
The International Encyclopedia of Media Effects
By Liesbet van Zoonen, Patrick Rössler, Cynthia A. HoffnerWritten and edited by leading scholars worldwide, this is an invaluable resource for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the internet, ...
-
Fundamentals of Media Effects
By Susan Thompson, Jennings BryantFundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History,...
-
The International Encyclopedia of Media Effects, 4 Volume Set
By Patrick RösslerThe International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world.