Arguing for a General Framework for Mass Media Scholarship

Arguing for a General Framework for Mass Media Scholarship
ISBN-10
1412964717
ISBN-13
9781412964715
Category
Language Arts & Disciplines
Pages
416
Language
English
Published
2008-12-11
Publisher
SAGE Publications, Incorporated
Author
W. James Potter

Description

"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." –Dana Mastro, University of Arizona In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful. Key Features Conducts an in-depth analysis of mass media scholarship's four major facets of effects, content, audiences, and organizations Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence Develops "narrative line" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society "The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline... This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this." —Roger Cooper, Ohio University "This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I've been waiting for several years for a book like this." —Sahara Byrne, Cornell University

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Verbs: Aspect and Causal Structure
    Verbs: Aspect and Causal Structure
    By William Croft

    A fourth type of phasal analysis is offered by Timberlake (1985). Timberlake assumes an interval temporal semantics like Woisetschlaeger, and focuses on ...

  • Linguistic Semantics
    Linguistic Semantics
    By William Frawley

    In some languages, this elemental opposition surfaces directly, asin the Austronesian (Chamorro: Chung and Timberlake 1985; Bikol: Givón 1984) and certain ...

  • Communication Law
    Communication Law
    By Dominic G Caristi, William R Davie, Michael Cavanaugh

    Justin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...

  • Communication Law: Practical Applications in the Digital Age
    Communication Law: Practical Applications in the Digital Age
    By William R Davie, Dom Caristi

    Justin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...

  • The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
    The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
    By Joan Bybee, Revere Perkins, William Pagliuca

    ... 70, 85,171,231 Thomson, Greg, xix Thomson, R. W, 231, 233 Timberlake, Alan, ... J. M., 225, 235 van Putte, E., 286, 294 Vermant, S., 61,62 Vincent, N., ...

  • The Routledge Dictionary of Pronunciation for Current English
    The Routledge Dictionary of Pronunciation for Current English
    By Clive Upton, William A. Kretzschmar, Jr.

    ... 'timbol, –Z timber BR 'timble(r), -oz, -(e)rin, -od AM 'timblor, -orz, -(e)rin, ... -s Timberlake BR 'timboleik AM 'timbor,eik timberland BR 'timbaland, ...

  • Cross-Cultural and Intercultural Communication
    Cross-Cultural and Intercultural Communication
    By William B. Gudykunst

    ... 237 St. George , R. , 38 Stilling , E. , 251 Stonequist , E. , 247 Stopka ... R. , 149 Tidwell , R. , 227 , 230 Timberlake , M. F. , 266 Ting - Toomey ...

  • The Story Within: New Insights and Inspiration for Writers
    The Story Within: New Insights and Inspiration for Writers
    By Laura Oliver, M.F.A.

    ... line on Deck D. A baby squeals in the background cacophony ofthe airport. ... spirit in terms of matter, matter in terms ofspirit,” Robert Frost said.

  • Maintaining Long-Distance and Cross-Residential Relationships
    Maintaining Long-Distance and Cross-Residential Relationships
    By Laura Stafford

    ... 30, 31, 32, 34 Durand, D., 49 Dwyer, J. W., 78 E Egan, J., 93 Eisenberg, ... 102 Floyd, K., 85, 89, 91 Forsyth, C. J., 41, 42, 48, 5.1 Frost-Knappman, ...

  • Emergent Literacy: Lessons for Success
    Emergent Literacy: Lessons for Success
    By Sonia Q. Cabell, Laura M. Justice, Joan Kaderavek

    Journal of Psycholinguistic Research, 4, 331–342. Freedman, D. (2007). Scribble. New York: Knopf Books for Young Readers. Frost, J. (2001).