Perspectives in Social Research Methods and Analysis: A Reader for Sociology

Perspectives in Social Research Methods and Analysis: A Reader for Sociology
ISBN-10
1412967392
ISBN-13
9781412967396
Category
Social Science
Pages
445
Language
English
Published
2010
Publisher
SAGE
Authors
Ross Koppel, Howard Lune, Enrique S. Pumar

Description

This book shows students the steps involved in the research process, the various strategies for conducting a valid social inquiry, and most importantly, the persuasiveness and elegance of reliable social research. It highlights the link between academic research and the real world. Included are carefully chosen examples of each of the major methodological techniques-survey, interviews, fieldwork observations, experiments, content analysis, secondary analysis and program evaluation. Also included are selections on sampling strategies, research ethics and both qualitative and quantitative data analysis.

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