Global Marketing and Advertising: Understanding Cultural Paradoxes
- ISBN-10
- 1412970415
- ISBN-13
- 9781412970419
- Series
- Global Marketing and Advertising
- Category
- Business & Economics
- Pages
- 323
- Language
- English
- Published
- 2010
- Publisher
- SAGE
- Author
- Marieke K. de Mooij
Description
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
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Other editions
-
- 2021-09-22
- 529 pages
- Paperback
- SAGE
-
- 2005-03-08
- 289 pages
- Paperback
- SAGE
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