The SAGE Handbook of Public Relations
- ISBN-10
- 1412977800
- ISBN-13
- 9781412977807
- Category
- Business & Economics
- Pages
- 793
- Language
- English
- Published
- 2010-07-29
- Publisher
- SAGE
- Authors
- Robert L. Heath, Robert Lawrence Heath
Description
This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
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