Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.
Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis."--
The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies.
Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.
There is concern that the variables may not be normal and that outliers may have too strong an effect on Pearson's correlation . Design Considerations for Spearman's Rho Situations in which Spearman's rho would be chosen over Pearson's ...
The work concludes with an appendix of computer programmes for text analysis.
... called “Pearson's r” (this statistic is discussed at length in chapter 9). the r value can range from –1 to 1, ... Whereas education level and reading ability are positively related, education level and the preference for using ...
This accessible book, written by a sociologist and a computer scientist, surveys the fast-changing landscape of data sources, programming languages, software packages, and methods of analysis available today.
... with tick marks of 0, 10, 20, 30, 40 and 50. A logarithmic scale, or log scale, when applied to an axis of a graph, is a scale in which numbers increase through addition. For example, a logarithmic scale might start at 1, ...
... we should be engaging with, related to critiques of distancing, standardisation, dehumanisation, quantification, and decontextualisation (e.g. Jackson, Paulus, & Woolf, 2018), these critiques are themselves often decontextualised.
This newly revised edition includes a new expanded section on Technology, Telehealth, and Remote Service Delivery, discussing current trends and practice standards.