Effective Crisis Communication: Moving from Crisis to Opportunity

Effective Crisis Communication: Moving from Crisis to Opportunity
ISBN-10
141298033X
ISBN-13
9781412980333
Series
Effective Crisis Communication
Category
Business & Economics
Pages
239
Language
English
Published
2011
Publisher
SAGE
Authors
Robert R. Ulmer, Matthew Wayne Seeger, Timothy Lester Sellnow

Description

This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer , Timothy L. Sellnow , and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Key Features of this second edition : ' Brings together theory and experience: This book introduces readers to sound research and best practices in the field of crisis communication. ' Provides advice on how.

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