Protect your business name and logo! Your business name, the names of your key products, and your logos, packaging, and slogans—all of these can function as trademarks that distinguish your business and its services and products. So it’s important to choose your marks carefully and protect them vigilantly. Here, you’ll find the most up-to-date information on how to select and protect a great trademark. Learn how to: choose trademarks that distinguish you from competitors search for marks that might conflict with your own register your mark with the U.S. Patent and Trademark Office protect your marks from unauthorized use by others resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name. Includes step-by-step instructions on how to register and maintain your trademark with the federal government. Thoroughly updated, the 13th edition includes the latest laws and court cases, including the U.S. Supreme Court’s decision to allow registration of a “disparaging” phrase.
Jacques Bernier Inc., 21 U.S.P.Q.2d 1556 (T.T.A.B. 1991)). 520. Id. 521. Id. 522. 81 U.S.P.Q.2d 1383 (T.T.A.B. 2006). 523. Id. at 1384. the proceeding was, however, sent to Yellowtop, and the notice Other Potentially Dispositive Motions ...
This all-new Fourth Edition of the benchmark one-volume guide to trademark law is marked by extensive new coverage, including vital analysis of: New trade dress case law interpreting the doctrine of utilitarian functionality in the wake of ...
The McDonald's series of marks provides perhaps the best example of such a family. With rare exception, McDonald's has made it a practice to identify its products and services with the “Mc” formative, resulting in an entire family of ...
Going beyond the quilt-focused first edition, this newly revised book has updated information, new examples, and cases that show all creative entrepreneurs how to navigate the process of securing a trademark.
Earlier ed.: 3rd, published by Oxford University Press, 2006.
Your business name, the names of your key products, and your logos, packaging, and slogans, all of these can function as trademarks that distinguish your business and its services and products.
"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers.
Not protecting your company logo could cost you a bundle! Explains all aspects of choosing, searching and protecting a trademark, with all the necessary instructions and forms for filing for...