What Women Want: The Science of Female Shopping
- ISBN-10
- 1416569960
- ISBN-13
- 9781416569961
- Series
- What Women Want
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2011-07-19
- Publisher
- Simon and Schuster
- Author
- Paco Underhill
Description
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Get the book
Other editions
-
- 2022-03-14
- 326 pages
- Ebook
- University of Michigan Press
-
- 2019-02-22
- 316 pages
- Paperback
- Wentworth Press
-
- 2016-10-30
- 86 pages
- Paperback
- Createspace Independent Publishing Platform
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