Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
- ISBN-10
- 1416595244
- ISBN-13
- 9781416595243
- Category
- Business & Economics
- Pages
- 306
- Language
- English
- Published
- 2009
- Publisher
- Simon and Schuster
- Author
- Paco Underhill
Description
A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.
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