Call to Action: Secret Formulas to Improve Online Results

Call to Action: Secret Formulas to Improve Online Results
ISBN-10
1418566632
ISBN-13
9781418566630
Series
Call to Action
Category
Business & Economics
Pages
288
Language
English
Published
2006-10-29
Publisher
Thomas Nelson
Authors
Bryan Eisenberg, Jeffrey Eisenberg

Description

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

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