Counter-Intuitive Selling: Mastering the Art of the Unexpected

Counter-Intuitive Selling: Mastering the Art of the Unexpected
ISBN-10
1419593293
ISBN-13
9781419593291
Category
Sales management
Pages
268
Language
English
Published
2007-01
Publisher
Kaplan
Author
Bill Byron Concevitch

Description

The art of selling is more than just telling the customer what he wants to hear–it consists of the little nuances that you can master and put to work regardless of what you sell or what processes, strategies, or techniques you currently employ. Counter-Intuitive Selling: Mastering the Art of the Unexpected delivers a proven plan to break your old habits, backed by real-life success stories of Counter-Intuitive Selling behavior in action. For example, did you know that letting your prospect know that they’re not ready to do business with you can actually lead to some of the largest deals you’ve ever closed?

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