Government Public Relations: A Reader

Government Public Relations: A Reader
ISBN-10
1420062786
ISBN-13
9781420062786
Category
Political Science
Pages
456
Language
English
Published
2007-12-17
Publisher
CRC Press
Author
Mordecai Lee

Description

Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t

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