Breakpoint: The Changing Marketplace for Higher Education

Breakpoint: The Changing Marketplace for Higher Education
ISBN-10
1421418207
ISBN-13
9781421418209
Series
Breakpoint
Category
Education
Pages
169
Language
English
Published
2015-11-15
Publisher
JHU Press
Author
Jon McGee

Description

"Higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges and universities understand their mission, their market, and their management. This book is aimed at creating a practical understanding of key forces changing higher education, but it goes further. It describes those trends, discusses the real life impact of those trends on campuses, and then lays out concrete steps required to address them. Taking a page from George Keller's classic Academic Strategy, management consultant and college administrator Jon McGee uses these economic and demographic trends to inform his strategic approach to managing schools"--

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