Marketing 1: Fashion Marketing, Parsons the New School for Design
"Uses industry examples to demonstrate how digital communication, connection and creative practice in fashion can help designers and brands build relationships with their customers to create engaged communities"--
This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, ...
Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote ...
Introduction to Fashion Merchandising