Imagining Consumers: Design and Innovation from Wedgwood to Corning
- ISBN-10
- 1421437252
- ISBN-13
- 9781421437255
- Category
- Business & Economics
- Pages
- 408
- Language
- English
- Published
- 2020-03-24
- Publisher
- JHU Press
- Author
- Regina Lee Blaszczyk
Description
Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
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Other editions
-
- 2002-07-22
- 822 pages
- Paperback
- JHU Press
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