Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge
ISBN-10
1422101673
ISBN-13
9781422101674
Category
Business & Economics
Pages
270
Language
English
Published
2007
Publisher
Harvard Business Press
Authors
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Description

The growth in private labels has huge implications for managers on both sides.

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