Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates
- ISBN-10
- 1422102513
- ISBN-13
- 9781422102510
- Category
- Business & Economics
- Pages
- 295
- Language
- English
- Published
- 2008
- Publisher
- Harvard Business Press
- Authors
- Rowan Gibson, Peter Skarzynski
Description
Building on the work of strategy guru Gary Hamel, this guide shows organizations how to move innovation from a buzz word to a core competency. Skarzynski, a consultant on international growth and strategy, and Gibson, a global business strategist, draw on a wealth of examples from real companies including GE, Procter & Gamble, Nokia, and IBM. They provide frameworks, step-by-step action lists, and other practical tools for improving an organization's capacity for innovation by mobilizing the imagination of employees, customers, and business partners.
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Other editions
-
- 2008-03-18
- 320 pages
- Ebook
- Harvard Business Press
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