Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
- ISBN-10
- 1422121100
- ISBN-13
- 9781422121108
- Category
- Business & Economics
- Pages
- 257
- Language
- English
- Published
- 2008
- Publisher
- Harvard Business Press
- Authors
- Jackie Fenn, Mark Raskino
Description
Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out wasting investments and causing disillusionment. This text explains what drives this pattern and shows us how to time innovations for success.
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Other editions
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- 2008-10-14
- 237 pages
- Paperback
- Harvard Business Press
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