Seizing the White Space: Business Model Innovation for Growth and Renewal
- ISBN-10
- 1422124819
- ISBN-13
- 9781422124819
- Category
- Business & Economics
- Pages
- 208
- Language
- English
- Published
- 2010
- Publisher
- Harvard Business Press
- Author
- Mark W. Johnson
Description
Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval.
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