Getting to Plan B: Breaking Through to a Better Business Model

Getting to Plan B: Breaking Through to a Better Business Model
ISBN-10
1422126692
ISBN-13
9781422126691
Category
Business & Economics
Pages
249
Language
English
Published
2009-01-01
Publisher
Harvard Business Press
Authors
Randy Komisar, John Walker Mullins

Description

Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market.Getting to Plan Bguides you through specific steps to effectively reinvent your entrepreneurial business model.

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