Reverse Innovation: Create Far from Home, Win Everywhere
- ISBN-10
- 1422157644
- ISBN-13
- 9781422157640
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2012
- Publisher
- Harvard Business Press
- Authors
- Vijay Govindarajan, Chris Trimble
Description
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world's most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.
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Other editions
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- 2012-04-10
- 256 pages
- Ebook
- Harvard Business Press
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