Groundswell: Winning in a World Transformed by Social Technologies
- ISBN-10
- 1422161986
- ISBN-13
- 9781422161982
- Series
- Groundswell
- Category
- Information society
- Pages
- 332
- Language
- English
- Published
- 2011
- Publisher
- Harvard Business Press
- Authors
- Charlene Li, Josh Bernoff
Description
Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.
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Other editions
-
- 2019-03-18
- 306 pages
- Ebook
- Christian Faith Publishing, Inc.
-
- 2014-12-02
- 100 pages
- Paperback
- Createspace Independent Publishing Platform
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