True Story: How to Combine Story and Action to Transform Your Business
- ISBN-10
- 1422170683
- ISBN-13
- 9781422170687
- Series
- True Story
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2013
- Publisher
- Harvard Business Press
- Author
- Ty Montague
Description
The co-founder of a brand studio describes how businesses can change their marketing strategies to describe and promote their brand's story in an effort to appeal to modern consumers who have become increasingly interested in what a business embodies and represents. 20,000 first printing.
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Other editions
-
- 2022-07-19
- 321 pages
- Paperback
- Harvard University Press
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