The $10 Trillion Prize: Captivating the Newly Affluent in China and India
- ISBN-10
- 1422187055
- ISBN-13
- 9781422187050
- Category
- Business & Economics
- Pages
- 314
- Language
- English
- Published
- 2012
- Publisher
- Harvard Business Press
- Authors
- Michael J. Silverstein, Abheek Singhi, Carol Liao
Description
Provides a profile of the emerging middle class, primed to transform the global marketplace, explaining who these consumers are, what they buy and why, how they think and shop, and how their needs and tastes are changing.
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Other editions
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- 2012-09-11
- 320 pages
- Ebook
- Harvard Business Press
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