... Travel Andy Cummings, Vice President and Publisher, Dummies Technology/General User Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services Contents at a Glance Introduction .
"More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's retail market." "No doubt about it,...
Pick the perfect franchise opportunity for you Become a commercial or social franchisor Must-have training and legal information online Buy, own, and operate a franchise If you want to be your own boss and stand on the shoulders of ...
With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising.
CHAPTER 2 The Foundation of Franchising Over the last five decades , franchising has emerged as a leading intellectual property leveraging strategy for a variety of product and service companies at various stages of development .
Bruce Walker and Michael Etzel, “The Internationalization of U.S. Franchise Systems: Progress and Procedures,” Journal of Marketing, 37 (Apr. 1973), 38. Hackett, "The International Systems," 65. Expansion of U.S. Franchise ...
Introduction Taco Bell Corporation (“Taco Bell”) is a subsidiary of Yum! Brands, Inc. and is one of the leading Mexican-style quick service restaurant chain. It serves Mexican-style foods such as tacos, burritos, quesadillas, nachos, ...
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.
These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream.
Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising ...