U.S. international broadcasting new strategic approach focuses on reaching large audiences but lacks measurable program objectives.
- ISBN-10
- 1428943668
- ISBN-13
- 9781428943667
- Language
- English
- Publisher
- DIANE Publishing
Description
... using audience research and music formats extensively, and reaching audiences on Board-controlled AM and FM frequencies. Other elements do not require as substantial capital investments, such as identifying target audiences and ...
