Treasure Hunt: Inside the Mind of the New Global Consumer

ISBN-10
1429521090
ISBN-13
9781429521093
Series
Treasure Hunt
Category
Consumer behavior
Pages
267
Language
English
Published
2006

Description

A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations.

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