Making Your Point: Communicating Effectively with Audiences of One to One Million

Making Your Point: Communicating Effectively with Audiences of One to One Million
ISBN-10
1429947055
ISBN-13
9781429947053
Category
Language Arts & Disciplines
Pages
272
Language
English
Published
2008-06-10
Publisher
St. Martin's Press
Author
David Bartlett

Description

MAKE EVERY WORD COUNT We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody—students, business people, public speakers, or politicians—improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples. Learn: -How to devise a simple strategic goal for every interview, meeting, or speech -How to deliver your message in a way that will appeal to your audience -How to make your messages positive, concrete, and empathetic -How to use blogs, podcasts, and Web sites like YouTube to promote your message -How to reach even the largest audiences one person at a time

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