Convergence, participatory culture, multimedia technologies, and social media platforms are creating new communicative opportunities that fundamentally influence citizenship and journalism. Social media present a staggering breadth of legal and ethical matters to consider. The limits and laws of free expression in this new media landscape are beginning to emerge both domestically and internationally, causing us to ask the following questions: How do we conceive of privacy? Should the law protect citizen journalists? How do social media affect ethical obligations of journalists and public relations professionals? These are just a few of the issues raised by the new social media landscape. Myriad standards of professional ethics command compliance in order for various media industries to function. Scholarly researchers of social media have not yet focused on the rights of expression and ethical obligations of the new media environment. This volume will address the scope and nature of this developing environment of expression with chapter topics ranging from privacy, cyber-bullying, and harassment to defamation, intellectual property rights, and online safety.
Social Media, Digital Professionalism and CPD
"Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!
This is Australia's first publication dedicated to social media law and marketing.
In a review of research priorities for the application of social media in the B2B marketing context;LaPlaca(2013), suggests the following topics for investigation: Crowdsourcing and open innovation contests Social media and e marketing ...
mitp Weitere Titel zum Thema : mitp David Meerman Scott Die neuen Marketing- und PR - Regeln im Web 2.0 Wie Sie im Social Web News Releases , Blogs , Podcasting und virales Marketing nutzen , um Ihre Kunden zu erreichen GO !
As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.
This book explores the boundary between the private and the public on Social Network Sites based on the sociability framework.
This book discusses the privacy concerns in using social media.
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.