Culture in Rhetoric
- ISBN-10
- 1433117843
- ISBN-13
- 9781433117848
- Category
- Corporate culture
- Pages
- 146
- Language
- English
- Published
- 2013
- Publisher
- Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
- Authors
- Karen Wolf, Richard Wilkins
Description
Richard Wilkins and Karen Wolf present an innovative look at the relationship between rhetoric and the ethnography of communication.<BR> They argue that a situated rhetoric extends beyond the study of public discourse to include moments of identification that are used in a situated, social, and cultural way. The main problem the book addresses is the idea that individuals use situated rhetoric to accomplish communal identification, even at the risk of multiple interpretations from others.<BR> <I>Culture in Rhetoric draws on case studies exploring argumentation through speaking and silence over the use of Native American land; asynchronous communication active in the cultural frames of a CBS <I>60 Minutes episode; identity and communication at a Jewish <I>havurah; optimal forms of communicative conduct in Britain; and the changes in education communication of a North American college.<BR> Wilkins and Wolf present the position that the context, form, and meaning of these situated instances of rhetoric provide a foundation upon which to analyze the communicative constructions of cultural identity.
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