New Media and Public Relations
- ISBN-10
- 1433132737
- ISBN-13
- 9781433132735
- Category
- Internet in public relations
- Language
- English
- Published
- 2017
- Publisher
- Peter Lang Incorporated, International Academic Publishers
- Author
- Sandra C. Duhé
Description
The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.
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