The Dictionary of Marketing
- ISBN-10
- 1435705122
- ISBN-13
- 9781435705128
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2008
- Publisher
- Lulu.com
- Author
- Azaz Motiwala
Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
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