Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication
- ISBN-10
- 1437938426
- ISBN-13
- 9781437938425
- Pages
- 22
- Language
- English
- Published
- 2011-04
- Publisher
- DIANE Publishing
- Author
- Thomas A. Neale
Description
This report has been compiled for congressional speechwriters but will be informative for anyone writing a speech. Contents: (1) Intro.; (2) Writing for the Spoken Word: The Distinctive Task of the Speechwriter; Repetition and Variation; Cadence and Balance; Sentence Variation; Imagery; (3) Audience Analysis; Demographics; Audience Size; Degree of Political Affiliation; (4) Occasion and Purpose; Persuasion; Entertainment; (5) Time of Day and Length of Speech; (6) Speech Research: (7) Resources; (8) Speech Preparation: Building Blocks: Suggested Principles; Speech Outline; Thematic Clarity; Structure; Style; Punctuation; Grammar and Syntax; (9) Speech Presentation; (10) Analysis of Lincoln¿s Farewell to His Neighbors; (11) General Observations.
