Business Research Methods
- ISBN-10
- 1439080674
- ISBN-13
- 9781439080672
- Series
- Business Research Methods
- Category
- Business
- Pages
- 674
- Language
- English
- Published
- 2009-08-01
- Publisher
- South-Western Pub
- Authors
- Barry J. Babin, William G. Zikmund, Jon C. Carr
Description
BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.
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Other editions
-
- 2013-07-31
- 281 pages
- Ebook
- Springer Science & Business Media
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