Public Relations Writing: Form & Style
- ISBN-10
- 1439082723
- ISBN-13
- 9781439082720
- Series
- Public Relations Writing
- Category
- Business & Economics
- Pages
- 448
- Language
- English
- Published
- 2010-01-01
- Publisher
- Cengage Learning
- Authors
- Doug Newsom, Jim Haynes
Description
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the Ninth Edition features a writing for select publics section that covers the types of writing assignments students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, (both online and print), and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Get the book
Other editions
-
- 2013-01-01
- 480 pages
- Paperback
- Wadsworth Publishing Company
-
- 2010-07-14
- 343 pages
- Paperback
- Pearson College Division
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