Plan B: How to Hatch a Second Plan That's Always Better Than Your First
- ISBN-10
- 1439198357
- ISBN-13
- 9781439198353
- Series
- Plan B
- Category
- Business & Economics
- Pages
- 274
- Language
- English
- Published
- 2011-09-20
- Publisher
- Simon and Schuster
- Author
- David Kord Murray
Description
Argues that businesses often fail because they fail to implement business plans that can be adapted in response to market changes and competition and outlines how to develop an effective, adaptable business plan.
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