Why We Buy: The Science of Shopping
- ISBN-10
- 1439500215
- ISBN-13
- 9781439500217
- Category
- Business & Economics
- Language
- English
- Published
- 2008-06-26
- Author
- Paco Underhill
Description
An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.
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Other editions
-
- 2009
- 306 pages
- Paperback
- Simon and Schuster
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