Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- ISBN-10
- 1440638861
- ISBN-13
- 9781440638862
- Series
- Trading Up
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2008-04-29
- Publisher
- Penguin
- Authors
- Michael J. Silverstein, John Butman, Neil Fiske
Description
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Get the book
Other editions
-
- 2021-07-16
- - pages
- Ebook
- Lulu Press, Inc
-
- 2021-03-22
- 144 pages
- Paperback
- High Bridge Books LLC
Similar books
-
Trading Up: The New American Luxury
By Michael Silverstein, John Butman, Neil FiskeTrading Up combines social insight, rigorous research, and business acumen to tell the fascinating story of the consumers who trade up to the new American luxury and the companies that create it.
-
Trading Up: A Novel
By Candace BushnellShe bathed regularly, he knew that (all too well), but the jeans and sweatshirt were misshapen and appeared distinctly unclean, and he was reminded of that George Bernard Shaw line: “Beauty is all very well at first sight; ...
-
Trade-Up!: 5 Steps for Redesigning Your Leadership and Life from the Inside Out
By Rayona SharpnackI unequivocally recommend Rayona Sharpnack and her work to anyone who is interested in living a life of purpose, calling, and being a contribution to others. —Richard Strozzi-Heckler, author, The Leadership Dojo and Being Human at Work ...
-
Option Spread Strategies: Trading Up, Down, and Sideways Markets
By Anthony J. SalibaSpread trading—trading complex, multi-leg structures--is the new frontier for the individual options trader. This book covers spread strategies, both of the limited-risk and unlimited-risk varieties, and how and when to use them.
-
Trading Up
By Nancy Bazelon GoldstoneOffering a revealing, inside glimpse of Wall Street, one of the first woman traders on Wall Street describes her meteoric rise to success and the secret deals, power plays, abuses,...
-
Trading Up: Consumer and Environmental Regulation in a Global Economy
By David VogelQuoted in Adrian Rafael Halpern , " The U.S. - EC Hormone Beef Controversy and the Standards Code : Implications for the Application of Health Regulations to Agricultural Trade , " North Carolina Journal of International Law and ...
-
Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book
By , BusinessNews PublishingThe must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".
-
Trading Up
By Nancy Bazelon GoldstoneIn this hilarious, no-holds-barred account of Wall Street, Goldstone tells of the series of coincidences and sheer luck that landed her her trading position; how she managed to succeed in the job; and the pressures and demands of the crazy ...
-
Trading Up: Indus Valley Trade
By Brian Williams, Brenda WilliamsRaintree FUSION 7 XW TRADING UP Fusion delivers curriculum concepts with a high - interest twist . Key history concepts clearly explained Expertly - leveled text ensures accessibility Vocabulary defined at point of use This book covers ...
-
Trading Up
By Candace BushnellWith a brilliant comic voice as well as Jane Austen's penchant for social satire, Candace Bushnell, who with Sex and the City changed forever how we view New York City, female friendships, and the love of a good pair of Manolos, now brings ...