This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.
Though it contains no equations, Understanding Global Trade is mathematical in its elegance, precision, and power of expression.
This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends.
(2011). Information Economy Report 2011: ICTs as an Enabler for Private Sector Development. London and Geneva: United Nations Publication, p. 26. Retrieved from http://unctad.org/en/Docs/ier2011_en.pdf Technological trends as an ...
New to this Edition: - Thoroughly updated to cover all major developments in global political economy since the financial crisis - Timelines in most chapters show key events in the evolution of the global economy - Offers a particularly ...
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed...
The collection includes contributions from leading scholars in law and public policy, medicine and public health, bioethics, anthropology, health geography, and economics.
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all ...
Pearson Education Ltd., Harlow. Rugman, Alan and Verbeke, Alain (1993) 'Foreign Subsidiaries and Multinational Strategic Management: An Extension and Correction of Porter's Single Diamond Framework'. Management International Review, Vol ...
Applied to the sense of our current crisis, this book shows the ethics and forces that make the global market work as it does and how it fails.
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.